THE SHARD, LONDON
BESPOKE ROMAN BRICK
RENZO PIANO/ADAMSONS ASSOCIATES
With its striking shape dominating London’s skyline, The Shard is one of the city’s highest-profile architectural projects in recent years. The architects had been struggling to find the perfect brick for The Shard, with numerous samples failing to meet their exacting technical and aesthetic specifications. Modular Clay Products rose to the challenge, using its extensive network to source a brick that ticked all the boxes on durability, appearance, cost and sustainability.