• PROJECT

    Thirty Broadwick (formerly St Lawrence House)

  • ARCHITECT

    Emrys

  • LOCATION

    Thirty Broadwick Street, Soho, W1F 8JB

  • PRODUCT

  • Completion Date

    2016

THIRTY BROADWICK (FORMERLY ST LAWRENCE HOUSE)

Large-scale projects are always challenging – particularly when they involve replacing several existing buildings with a new 120,000sq ft structure – but Modular Clay Products rose to the occasion for its client, Emrys. Not only did we provide multiple products and brick types, but also our wealth of expertise ensured that the project met all specifications.

Background

Plans for the new structure included the partial demolition of buildings at 26-34 Broadwick Street and 10 Livonia Street, allowing Emrys to develop a unique space for office and commercial use.

The project would soon evolve from a heavy cut-and-carve redevelopment to a full new-build BREEAM Excellent design. The building also scooped a significant accolade in the category of ‘Best West End New Build’ at the 2017 OAS Development Awards.

Challenge

Providing such an extensive project with multiple brick types and panels meant our focus was not only on aesthetic quality, but also a timely delivery schedule. Our experience meant that this was indeed the case, resulting in a smooth installation plan.

Project Images

A brick building with windows on the side.
A large building with a car parked in front of it.
A large building with many windows and trees.
A white building with windows.
The top of a building with windows.
A building with windows on the side of it.

Solution

We worked closely with the architect, their client and a façade consultant to select the right bricks for the project. After giving a variety of bricks careful consideration at the factory, it was decided that we would use a German DF format (240mm x 115mm x 52mm). Several types of purpose-made bricks were consequently manufactured using lime mortar.

Benefits

We sourced a bespoke waterstruck brick from a German manufacturer, which still uses a continuous coal-fired kiln and can re-fire the bricks for a second time using a damp firing process. This allowed the architect to achieve both their desired texture and colour. In addition, the brick proportions lent the building its unique aesthetics.

“We enjoy projects where multiple solutions and custom-made bricks allow us to showcase the depth and breadth of our experience in the industry, working closely with architects and end clients.”

Evan Salmon, Sale Manager, Modular Clay Products